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What makes a really successful brand?

by Rob Morgan | Print Controller, RMS Blog | 0 comments

RMS works with more than 80 of the UK’s most well-known retail, healthcare and hospitality brands – each operating in extremely competitive marketplaces, so what makes these brands so successful? Well, according to leading Marketing commentators such as Professor...

Will Amazon Shake Up The UK Grocery Market?

by Rob Morgan | Print Controller, RMS Blog | 0 comments

It’s not difficult however to see where the bricks and mortar retailers can really make a difference – for a start, they have physical stores – a trading theatre upon which to entice and engage customers ‘face to face’ in ‘real-time’

Shoppers ‘unable to spot cheapest deals’

by david waddington | Print Controller, RMS Blog | 0 comments

According to the BBC, most grocery shoppers are unable to identify the cheapest deals when faced with a blizzard of “special offers” in stores, financial experts have said. The Money Advice Service asked just over 2,000 consumers to select the best value...

Supermarket pricing: Competition and Markets Authority (CMA) finds ‘misleading tactics’

by Rob Morgan | Print Controller, RMS Blog

In a business that contributed up to £180 billion to the UK economy in 2014, it is almost inevitable that along the way some mistakes are going to be made, but let us put the findings of the recent Which? “super-complaint” to the CMA into a little more...

What do your Shelf Edge Tickets say about you?

by Rob Morgan | Print Controller, Print Controller Feature Blog, RMS Blog

Since the late 80’s most retailers have used shelf edge tickets/labels (SET/SEL’s) to display pricing to customers and inform staff where products go on the shelf. It’s been a retail constant since shops moved away from serving customers over a counter to open...
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