Relevance Fatigue

We all suffer from it. Being deluged in ‘misinformation’ from a source that is so arrogant and uncaring, they scatter so much of what they perceive as vital information into my email, WhatsApp, SMS, Facebook, Instagram etc. that they make...

Marketing Metro During Covid

Rob Morgan: There is no doubt that lockdown brought with it many new challenges and required new communication and engagement strategies. Especially for those companies who found themselves suddenly working remotely. The RMS team are always asking, “What does...