Better Branding + Marketing + Engagement = Better Experience!
It’s been more than 10 years since my final stint as a Group Director at the prestigious Oxford Summer School, and it strikes me how often I call upon one of my favourite sessions to help me write content for RMS. The session to which I refer was a full day all about...Price checking the Metro way.
I’ve written blogs before on poor ticketing and these have generally been aimed at poor Promotional signage. However, as Tesco found out today on Monday 13th Feb 2017 (http://www.bbc.co.uk/news/uk-england-birmingham-38893887), it’s not just Promotional Point of Sale...Best bit of Point of Sale material we’ve seen this week!
One of the golden rules about great Point of Sale material (and trust us, there are many rules to be aware of!) is to ensure it is up to date, relevant and memorable – this week, our friends at Poundland did exactly that with this great piece of POS seen in one...What makes a really successful brand?
RMS works with more than 80 of the UK’s most well-known retail, healthcare and hospitality brands – each operating in extremely competitive marketplaces, so what makes these brands so successful? Well, according to leading Marketing commentators such as Professor...Will Amazon Shake Up The UK Grocery Market?
It’s not difficult however to see where the bricks and mortar retailers can really make a difference – for a start, they have physical stores – a trading theatre upon which to entice and engage customers ‘face to face’ in ‘real-time’
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