Image courtesy of BTCRetail Manager Solutions are delighted to announce that Business Trading Company (BTC) has successfully rolled out RMS’ metro Unified Comms Solution across its Matalan ME store portfolio.  The rollout was completed at the end of January ensuring effective communications for 2016.

The RMS web-based solution has enabled BTC to actively prioritise, target communications, reports & plan across the store estate and more.

Group Store Operations Manager Hasit Kakkad said: “We selected the RMS solution as it provided the best retail solution to plan and manage store communications, enabling us to bring all our store communications, reports and information including mail into one solution”.

IT Manager Nikhiil Chheda added “RMS offered a SaaS solution so the implementation was very rapid and easy.  We are able to change the look and feel of the solution ourselves and ensure we connect to the right audience”

Efficiency Benefit

Head Office Communications team said: “Centrally we are able to see immediately what is happening, and understand if a store is having a problem.  The Dashboards giving us the ability to see who has read the communications, and actioned tasks which enables us to react quickly if there are any problems”.

Compliance Benefit

  • Using the follow up feature within tasks and surveys you can see who has completed and who is missing so easy to chase stores.
  • The ability to use photo upload for task/promotion compliance has driven better compliance

Customer Benefit

Feedback from Country managers reported “The Journal has given us a great insight into what is happening in our stores.  Previously we were not able to see this kind of everyday information that provides us with an insight into understanding the performance of our stores”.

Feedback from store managers and colleagues has been “It is much easier for us to understand what we need to do, we can easily see the daily tasks and understand what is required. Quicker, easier, I no longer have to look in many places to find my reports, and sift for information.  What is relevant and new for my store is always available”.

Tracey Fagan (Account Director for RMS) said “We are delighted with the speed of the implementation and the impact the system is having so far, enabling real benefits to be achieved”.

About Business Trading Company: 

Business Trading Company, also known as BTC was established in 1997 to fill the void which existed in Qatar for a retail environment offering the perfect mix of shopping, dining, and entertainment opportunities. Today BTC is famous both in Qatar and the entire GCC region for its proven expertise in the development and management of premium shopping malls, entertainment, real estate, and high end retail brands.

Ever since its inception, BTC has set exemplary high standards of excellence in all its areas of expertise. With the advent of every new project, the BTC has successfully raised and exceeded the standard it set.

For more information please visit

About Retail Manager Solutions:

RMS is a privately owned software company providing solutions designed for those involved in Sales, Marketing, Operations, People and Task Management working within (although not limited to) Retail, Healthcare and Hospitality sectors. Their web-browser based solutions enable effective 2-way communications across the store/branch/department network, ensuring better management and planning of people to tasks, compliance to corporate processes and the planning and execution of projects and campaigns. In these contexts, the solutions enable a real-time view for management, of all that is going on across their business estate. With clients in the UK, EMEA and N. America, RMS have more than 80 leading brands using their solutions.

For more information please contact us here

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