Rob Morgan: There is no doubt that lockdown brought with it many new challenges and required new communication and engagement strategies. Especially for those companies who found themselves suddenly working remotely.
The RMS team are always asking, “What does this marketing stuff all mean?”. For a business that operates in the Retail and Hospitality Marketplace, The Covid pandemic could have been an absolute nightmare from March last year. It meant that as a business, RMS needed to change as quickly as the world around it and tread a fine line between marketing for new business, but also communicating with customers our desire to help and support them through these challenging times. Our initial reaction was to be there for all our Customers, from a service, support, and commercial basis.
In the Marketing and New Business team, we had some tough calls to make – could or should we actively market to our primary marketplaces, or should we look to help other businesses that were still open for business as usual (but with most of their teams ‘working from home)? Undeniably, as we look back today, it would have been insensitive to carry on shouting about how we have the best Comms and Engagement platform [in the world!] even if they did all need it then as much as they do now!
There is no doubt that lockdown brought with it many new challenges and required new communication and engagement strategies. Especially for those companies who found themselves suddenly working remotely – business leaders, line managers, peers and colleagues all needed to find different ways to put their arms around their employees and teammates. For me personally, engaging with new customers, understanding their needs, and really understanding the impact Metro has had on their business is key to enabling other new RMS customers to come on board – Knowing what is just around the corner from the RMS development team gives me huge scope to reach new client opportunities and bring them on board also.
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