A is for Apple, but which represents the best value?

Unit pricing is a great idea in theory, although in practice it is difficult to get right – it’s supposed to be a useful tool for people to simply compare food prices and choose the best value products, however with each and every supermarket choosing to present the information differently it’s not surprising time-poor, cash-strapped consumers are finding it all a bit of a chore to work out where the best value is.