In the ever-evolving world of Retail, specialist mother and baby retailer Mothercare have recently updated and rebranded their communications with the assistance of RMS to ensure it is fit for purpose and on message for their teams. Welcome to the ClubHub…

The Mothercare Comms team are delighted with the result and believes the new look and feel captures both the warmth and touching support that exists between mothers and their children and provides this all together in one handy space. New modern simplified templates, inspirational use of their own product photos, easy to use navigational buttons and consolidated platforms utilising all the capabilities that unified comms provide results in such a much improve and personalised end user experience. But don’t just take our word for it – here are a few quotes from some of Mothercare’s Store Managers…

“ClubHub is so much easier to find what we need” – Mags, Newton Abbey

“The new VisualHub has everything in one place for merchandising” –  Jane, Basildon

“Thanks for saving me time with the 1-click print on the GuruHub” –  Amanda, Watford

“Love the little tricks & roundups-ups to make it easier” –  Amanda, Manchester

What hasn’t changed however is the Mothercare Communication Teams attitude to great communication –  they are proud to support and inspire store teams in delivering every day for their customers as they take on the most important job that they can do – parenting.

Together, with Unified Comms Mothercare have provided a state of the art communications vehicle that promotes their brand values and is now growing to include their Head Office teams as well.

Another great step forward in bringing all teams together has been the digitalisation of their internal magazine. With Club News being updated daily and available to everyone in Mothercare, real stories from all over the business allows for more visibility, understanding and team spirit. Club News has the following to inspire everyone who works for Mothercare: New on the Blog, Me & My Job, In the Press, and much more…Mothercare are truly rebranded and unified, but watch this space as they are not finished yet…

Karen Dyke, Managing Director for RMS adds “We love working with the Mothercare team and have really enjoyed seeing how they have embraced Unified Comms with this latest rebranding. The best thing about this is seeing how the team has been able to change the solution and configure it themselves, with RMS offering advice and support only when requested”.

To find out how Mothercare and other RMS customers are using Unified Comms, becoming more engaged and connected, contact us today…

 

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